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Intrigue – 5 things you didn’t know about usand one more.Customer journey – meet John, John does this and that.The biggest challenge you’ll have is getting it down to 30 seconds. You can buy a template there and then pay someone to edit it. Videohive is recommended by Maureen too:
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If you have an iPad, use iMovie or a Windows computer MovieMaker. The latest powerpoint has a lot of animation built in. Here’s a powerpoint video Graham produced a couple of years ago: The most successful vids Maureen has run are animations for financial companies.Īdvice is be professional, at least now and again. You are advised to make a couple of good videos. Videos that do really well are about travel for example. This is one of Maureen’s avenues for getting leads. So a cost per acquisition £100 a new client. Views are 4-5,000 then 20 leads with converts 5. Company Directors in the Square Mile of Glasgow VERSUS all Scotland.įrom an investment of £500 Maureen expects 20 leads (information sign ups). How many people would see the vid? It depends on who you are targeting. You pay per view, so it depends on what your objectives are. The LinkedIn element could be around £350-400 pounds per month. What Does It Cost For a 15 Second Video?ģ0SecVideo charges £250 for a 15 seconds video. Marketers and users are happy that LinkedIn fills in lead capture boxes for you.Ībsent LinkedIn Video Ad collection, you would drive them to a sign up page or a landing page. You can find out more about LinkedIn Video Ads here: You can have a LinkedIn lead collection box or you can drive responses to a webpage or landing page.įrom a marketers point of view it is good to capture your leads on LinkedIn because you know who they say they are. On LinkedIn adverts – they have it sewn up. If you’ve lost the majority of your email list, then here is a good alternative to market to important business customers.Ī catchy 15 second vid is a great door opener. LinkedIn video could be a good antidote to GDPR. Use your phone camera, she recommends.ĭo infographic videos, powerpoint videos. There are so many different apps out there. Should I make my own videos?ģ0SecVideo does animation and corporate videos. Maureen calls them “ The LinkedIn Lurkers” look but don’t touch. Posts are free, but you can target by job sector – targeting those who don’t post. Ads: A more corporate style of video to talk about their business.
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Should I Add Videos as Posts or Ads on LinkedIn? There are so many reasons for you to create a video on LinkedIn. If you want to engage existing customers think about talking about what your new products are and what your new features are. And as above, if you want to attract new clients tell them who you are, what you do and why they should work with you. Use video to educate, attract and inform clients. LinkedIn are recommending that videos on their sponsored ads should be 15 seconds. In 2017, the average was about 45 seconds and in 2018, they are doing lost of 15 seconds videos. That’s when she founded 30 Second Video.įor the first 2 years she completed 2 minute videos. That’s because more and more clients were requesting video content to help them engage with customers. In the last 5 years, she has focused more on content. Maureen has worked for 20 years in sales and marketing. Here’s Maureen after Graham’s false start at the beginning of the interview when he forgets her surname! 30Sec Video is a video production service offering the creation of high quality motion graphic videos to enhance brand presence and businesses on the internet.